Changing Memes
Mr.Tal Keinan

Mr. Keinan is in charge of SemantiNet's product strategy and business execution. Prior to founding SemantiNet, Tal worked at Morgan Stanley's Risk Management Department, where he was in charge of the bank’s Scenario Analysis product. Born and raised in Israel, Tal has been a technology tinkerer since a young age. Following his graduation from the Tel-Aviv University High-School for Excellence in Technology and Science, Tal served in the communication department of the Israeli Army leading Computer Division (MAMRAM). Following his army service, Tal worked for the Government of Israel, Mission to the United States. In 2004, Tal graduated with honors from Columbia University with a B.S in Computer Science and Economics.




Mr.Tal Muskal

Mr. Muskal is in charge of SemantiNet's core technology and vision. Prior to founding SemantiNet, Tal worked at Go Networks, where he was an embedded engineer conducting R&D for a distributed WiFi solution. In addition, Tal has extensive experience serving as a consultant to numerous high-tech companies in various areas such as software design, integrated software- hardware solutions, peer to peer technologies, information systems, internet, gaming and wireless communication. During his army service, Tal served in the Israeli Army Intelligence Technology Unit as a team leader developing a complex application framework. Born and raised in Israel, Tal is an autodidact and a technology wiz since childhood.




Mr.Doron Leave

Prior to joining the SemantiNet team, Mr. Leave had extensive experience working as CFO & COO for numerous companies. Between 2000 and 2006, Mr. Leave served as a COO & CFO of B.I.S Advanced Software Systems. From 1998 until 2000, Doron was the CEO of Brater Group, and prior to that, he served as Director, Vice President of Operations and Acting Chief Financial Officer of Casdim International Systems Inc, a NASDAQ traded Hi-Tech Company. Doron started his financial career as a branch manager in Bank Hapoalim Ltd. Mr. Leave holds a degree in Economics and Business Administration from Tel Aviv University.




Mr.Asa Zaidman

Mr. Zaidman has extensive amount of experience in Internet Product Management, Project Management and Marketing. Prior to joining SemantiNet, Mr. Zaidman was a Product and Project manager at IncrediMail, where he was responsible for IncrediMail’s main product. Prior to IncrediMail, Mr. Zaidman was a Marketing & Content Manager at Hotbar.com – another highly successful Israeli startup. During his army service, Mr. Zaidman was the Head of Product Management & Support Department, at the Intelligence Information Systems Unit of the Israeli Defense Forces. Mr. Zaidman holds a B.Sc. in Industrial Engineering and Management from the Technion – Israel’s Institute of Technology, and an M.A. in Law from the Bar-Ilan University.